The Video Music Awards, also known as the VMAs, have been presented by the MTV network which has also broadcast the ceremony live each year, since 1984. They began as an alternative to the Grammy's intending to target the younger demographic of MTV viewers and focus its celebration and recognition more on pop culture contributions and achievements appealing to younger adults rather than artistic merit in the grand scheme of the music industry as appealed to industry professionals.
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Avril Lavigne
Will Smith
Oprah
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